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Brother QL-1110NWB vs Rollo X1040

Wi-Fi label printers: the platforms’ pick vs the open-label pick

Brother QL-1110NWB

The printer both Pirate Ship and Shopify name. It needs Brother DK rolls, and Brother warns that non-genuine labels may damage the printer.

Rollo X1040

Takes any direct thermal label 1.57 to 4.1 inches wide, per Rollo, and prints from phones and tablets. Not on Shopify’s list; Pirate Ship says any printer that supports 4x6 paper works.

The call

Brother is the safe answer if you want a printer both Pirate Ship and Shopify name; the trade is DK rolls, so Brother sets the label format. Rollo gives you label choice and phone printing but is not on Shopify’s list. Pick the constraint you would rather live with.

Sources read October 2026:maker pages and platform help pages. Anything we have only seen in a search-result summary is marked unconfirmed, and model names and support pages change, so check the exact model before you buy.

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Worth a look

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